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Warren Olney and key UCLA Anderson faculty members uncover some of the most fascinating aspects of business and how we work
Episodes
Friday Dec 16, 2022
Friday Dec 16, 2022
Brett Hollenbeck’s and Sherry He’s research is an exposé on the pervasiveness of fake reviews
2 years ago
Surprised by findings that companies with good products aren’t using fake reviewers to a significant extent. As the guests commented - efficiency and unscrupulous competitors are compelling reasons. Indeed, I look for discrepancies in review patterns, rather than try to spot a fake one. Not sure what I am doing right, haven’t received a sub-standard product so far, alhamdulillah. Have ordered sewing accessories more than once from suppliers in China that had no reviews or branding.