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Warren Olney and key UCLA Anderson faculty members uncover some of the most fascinating aspects of business and how we work
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Friday Dec 16, 2022
Friday Dec 16, 2022
Brett Hollenbeck’s and Sherry He’s research is an exposé on the pervasiveness of fake reviews
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Surprised by findings that companies with good products aren’t using fake reviewers to a significant extent. As the guests commented - efficiency and unscrupulous competitors are compelling reasons. Indeed, I look for discrepancies in review patterns, rather than try to spot a fake one. Not sure what I am doing right, haven’t received a sub-standard product so far, alhamdulillah. Have ordered sewing accessories more than once from suppliers in China that had no reviews or branding.
Saturday Jan 21, 2023
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